Everyone talks about EBITDA. Banks. Investors. Private equity funds. VCs. Creditors. It’s everywhere in conversations around business performance.

But when it’s time for a real transaction—whether it’s an acquisition, an investment, or a loan approval—the focus shifts immediately to cash flow.

Because at the end of the day, no one gets paid in EBITDA. They get paid in cash.

💡 Why Cash Flow > EBITDA

For business owners, it’s easy to celebrate strong EBITDA margins. But what actually matters is how much money you take home after:

  • Taxes
  • Changes in working capital
  • Capital expenditures
  • Debt repayments
  • Dividends paid

That’s where EBITDA and true cash flow start to diverge.

🧩 Visualizing the Bridge: From EBITDA to Cash Flow

To help make this simple, I created a clear graphic showing how EBITDA gets adjusted to arrive at cash flow.

Here’s the breakdown:

Start with EBITDA

Adjust for:

  • Depreciation & Amortization (non-cash, add-back)
  • Financial Revenues & Expenses (for net profit basis)
  • Income Taxes (deduct actual tax payments)
  • Non-Cash Items (provisions, impairments, write-downs)
  • Changes in Working Capital
  • Receivables ↑ → Cash ↓
  • Payables ↑ → Cash ↑
  • Inventories ↑ → Cash ↓

Account for Investing Activities:

  • CapEx (cash out)
  • Asset disposals (cash in)

Account for Financing Activities:

  • Loan proceeds (cash in)
  • Loan repayments (cash out)
  • Dividends paid (cash out)

📊 Key Takeaways

🔹 EBITDA is a starting point, not the destination.

🔹 Cash flow reflects the real financial health of the business.

🔹 Transactions are closed based on cash flow capacity—not EBITDA margins.

🔹 Smart owners and investors focus on cash flow drivers: working capital efficiency, CapEx discipline, debt structure, and taxation.

🎯 Personally? I Always Bet on Cash Flow.

While EBITDA gives a snapshot of profitability potential, cash flow tells the real story:

  • Can this company fund its operations?
  • Can it pay dividends?
  • Can it finance growth without new debt?

If you can control cash flow—you can control your business destiny.

Want to Master These Skills?

In my Corporate Finance Modeling Masterclass, 3 out of 5 modules are dedicated specifically to:

  • Building accurate cash flow forecasts
  • Modeling EBITDA adjustments
  • Understanding how investors and lenders view cash conversion

👉 Check out the program here and start building models that go beyond surface-level metrics.

🔗 ​​​Download the high-resolution PDF here​​​

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Bonus Materials

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Download the high-resolution PDF here